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Geneva Long

Geneva Long Profile Photo

CEO

As the industry leader, Bowlus Founder and CEO, Geneva Long, is driven in her design and innovation work to ensure that Bowlus delivers supreme comfort and maximum performance in 2011.

Geneva's passion for the Bowlus combines her excitement for adventuring with her mission to create meaningful, user-centered, sustainable design. Her deep appreciation of craftsmanship includes using the highest-quality materials, honest processes, and a fanatical attention to detail.

Geneva’s adventures with Bowlus began almost two decades ago when her family celebrated their personal restoration of a 1935 model with a 3000-mile North American trip.

Geneva leads with a vision to create a sustainable movement in the RV industry. Designed and built to last for generations, every Bowlus is restorable in the future based on proprietary design and production methods. To date, Bowlus has achieved many industry firsts that include:

The first RV with heated floors and life-work solutions that include charging stations/routers/wifi amplifiers for personal technology
The creation of the ultra-luxury market for travel trailers
The first lithium-powered RV with sophisticated power management systems enabling two weeks/two nights off-grid
The first genuinely sustainable RV
The first female-founded RV company
First, all-electric RV
First RV to be powered infinitely off-grid
First all-electric RV company
First RV to be self-propelled, self-powered, and remote-controlled

Geneva was selected for the Forbes Under 30 2020 List. Geneva also currently serves on the Board of Directors of RVIA (Recreation Vehicles Industry Association).

Geneva holds a Bachelor of Science in Economics from The Wharton School at The University of Pennsylvania and a Master of Science in Finance from the International University of Monaco.

Inquiries
Bowlus
(805) 568-7452
pr@bowlus.com

Feb. 4, 2026

How One Family Road Trip Helped Save the Bowlus American RV Icon

In this episode, we sit down with Geneva Long , CEO of Bowlus , to talk about legacy, passion, and the unexpected path that led her to revive one of America’s most iconic RV brands. Nearly 100 years ago, the original Bowlus R...
Guest: Geneva Long