The 2026 Florida RV SuperShow: Cold Winds, Warm Friendships, and Big Industry Signals

And that's a wrap: The show has ended. The 2026 RV Season has begun.

Every January, the Florida RV SuperShow marks the unofficial start of a brand-new RV season. It is where the industry shows its hand, where manufacturers roll out their latest rigs, and where thousands of RVers come together to kick off another year of travel dreaming.

For Jennifer and me, this was our 14th Florida RV SuperShow. After all these years, it still feels like the place where the entire RV year truly begins.

The 2026 show, held January 14–18 at the Florida State Fairgrounds in Tampa, delivered a little bit of everything. Big crowds. Big announcements. Big industry signals. And some of the coldest, windiest weather we have ever experienced at this event.

But as always, what made it truly special was not just the RVs. It was the people.

Three Meet ’N Greets and a Night at Topgolf

One of the best parts of our week had nothing to do with horsepower or holding tanks. It had everything to do with community.

We hosted three public meet ’n greets during the show, and each one felt like a reunion. Long-time listeners, new followers, full-timers, weekend warriors, and future RV dreamers stopped to introduce themselves, share their stories, and talk about where they have been and where they are headed next.

Those conversations never get old. They are why we do what we do.

Then on Thursday evening, we gathered with our RV Lifestyle Community members for a private social event at Topgolf. After a long, cold day at the fairgrounds, it was the perfect way to relax, laugh, and connect away from the crowds. Some people came to swing a club. Others just came to talk. Everyone came to belong.

It was a perfect reminder that the RV lifestyle is not just about rigs. It is about relationships.

Florida Forgot It Was Florida

If you were there, you will remember this show as much for the weather as for the RVs.

Thursday and Sunday were brutal. Strong winds ripped across the fairgrounds and temperatures hovered in the 50s. It felt more like February in Michigan than January in Tampa. Longtime exhibitors told us it was one of the windiest SuperShows they could remember.

Still, RVers are a resilient bunch. People layered up, ducked into warm motorhomes, and kept shopping. In a strange way, the weather turned the show into a live seminar on four-season rigs, insulation packages, heated basements, and climate control systems.

Mother Nature made her own appearance at the show.

The Coolest Rigs and Real Trends We Saw Everywhere

Beyond the crowds and cold, this year’s SuperShow clearly revealed where the industry is heading. And this time, the signals were anything but vague.

Here are the most talked-about rigs and trends that dominated conversations across the showgrounds:

• Brinkley’s explosive rise. Just three years ago, Brinkley made its very first appearance at this show with two models. This year, they occupied a massive footprint with nearly three dozen rigs and what may have been the most visited display at the entire show. Few brands in RV history have grown this fast. Their presence alone told a powerful story about shifting buyer loyalty toward quality-focused manufacturers.

• Electric travel trailers go mainstream. Both the Lightship and the Pebble EV travel trailers drew constant crowds. These futuristic rigs, designed to integrate with electric tow vehicles and reduce range loss, are no longer science projects. They are expensive, yes, but they signal where long-term RV design is heading.

• $200,000 is becoming the new normal for motorhomes. Across Class A and luxury Super C segments, six-figure price tags were everywhere. $200,000-plus coaches are no longer rare. Many buyers we spoke with were shocked by how fast prices have climbed.

• Winnebago’s new Sunflyer Class C. One of the most buzzed-about new motorhomes, the Sunflyer stood out for modernized interiors and smarter use of space, aimed squarely at upscale buyers who still want a manageable-size coach.

• Grand Design Thrive travel trailers. These new models blended residential styling with practical layouts, showing how competitive the premium travel trailer segment has become.

• Luxury destination trailers like the Grand Design Foundation 42GD. With raised observation decks and condo-style interiors, these rigs reflect a growing market for seasonal and extended-stay RVers.

• High-end compact coaches. New premium small motorhomes, including Mercedes-based Class Cs, showed that many buyers want luxury without massive size.

• Toy haulers with reimagined garages. Several new models converted garage space into hybrid lounges and bedrooms, making toy haulers attractive even for owners without toys.

• Smart tech and off-grid systems everywhere. Integrated solar, lithium, app-based controls, and energy management systems were no longer upgrades, they were core selling features.

• Residential interiors across every category. Warm wood tones, real furniture styling, and home-like kitchens dominated new floorplans, reflecting demand for comfort over flash.

More Than a Show, It Is a Barometer

The Florida RV SuperShow is more than a marketplace. It is a barometer.

It shows how confident buyers feel. It reveals where manufacturers are placing their bets. It highlights how quickly the industry is evolving.

This year’s show sent a clear message. The RV lifestyle remains strong, even in a cooling economy, even in cold weather, and even with rising prices.

We saw that strength in the packed aisles, in the crowded displays, and most of all in the smiling faces at our meet ’n greets and our community night at Topgolf.

Fourteen shows in, and it still reminds us why we love this lifestyle so much.

Cold winds could not stop warm friendships.

And that is what really defines the RV lifestyle.